IdeaStructura
November
May, 2011
Role: Concept, design & development
Address: www.twitter.com/seinfeldremind
This was a personal project I wanted to make after seeing Jerry Seinfeld’s new site. Every day there’s three new clips of his performances — only three. When the new ones come in, the old ones are gone. Remembering to visit his site is up to the user.
I liked the minimalist setting of the site, there’s three videos, an about section, and that’s it. Clean and simple. Unfortunately, I was never going to remember to visit the site. Fortunately, I could create a program that would remind me about the new videos.
What Seinfeld Remind does is, it posts the links to the new clips daily on Twitter. It works great when you use Twitter on the iPhone or iPad as the videos are in MP4 format.
It has been a great little experiment in marketing a service and obtaining followers on Twitter. Even if you believe in your product, getting others to see the value in it is not easy.